Build your growth engine from awareness to retention
I'm a marketing operations leader who brings calm and clarity to high-growth chaos. I specialize in turning fragmented marketing systems into efficient, data-driven engines that drive measurable growth. Whether it's aligning channels, optimizing lifecycle strategies, or ensuring compliance across complex tech stacks, I help leadership teams make confident data backed decisions and streamlined processes. I've saved organizations over a million dollars by identifying where to invest and where to cut, while improving campaign performance across the board.
GrowthOps Marketing
Abi Johnson
I’m a digital marketing and operations consultant with 7+ years of experience helping B2B SaaS, fintech, B2C, D2C, and growth focused organizations scale through smarter marketing and streamlined operations. With deep expertise in HubSpot administration, lifecycle automation, SEO, and multi-channel campaigns, I partner with businesses to optimize their digital footprint, elevate performance, and drive measurable revenue growth.
I specialize in building the infrastructure that powers marketing success whether that’s migrating and consolidating CRMs, creating QA processes to prevent campaign misfires, or reviewing martech stacks to cut costs and improve efficiency. I lead specialists in full funnel campaign execution across email, paid media, SEO, TV, direct mail, affiliate and social, while ensuring attribution accuracy, compliance, and brand alignment at every step.
Collaboration is at the core of how I work. I create a unified environment where marketing, sales, product, operations, and engineering teams align around shared goals and clear communication. By translating technical details into actionable marketing insights and marketing objectives into operational or product priorities. I align teams to move faster, eliminate silos, and deliver consistent customer experiences. Whether it’s integrating lifecycle automation with CRM workflows, syncing campaign data with sales pipelines, or coordinating product launches, I focus on building systems and relationships that make cross-functional collaboration seamless and scalable.
Having consulted with startups, established companies, and nonprofits alike, I bring a practical, data-driven approach that balances strategy with hands-on execution. I thrive at the intersection of marketing and operations empowering teams with the systems, insights, and processes they need to grow faster and more confidently.
Years of experience at your disposal
Digital Marketing
Abi has extensive experience leading full-funnel digital marketing strategies across paid media, SEO, email, and social channels. She has planned and executed demand generation campaigns that increased qualified pipeline while improving cost efficiency. With expertise in HubSpot, Salesforce, and marketing automation tools, she builds lifecycle journeys that nurture leads and drive conversions. Abi also manages content strategy, website optimization, and analytics to ensure marketing efforts are data-driven and measurable. She excels at collaborating with sales and product teams to align messaging, streamline campaigns, and accelerate revenue growth.
Operations
Abi specializes in building efficient marketing operations that align technology, data, and processes to drive growth. From CRM and automation platform migrations to campaign QA and lifecycle management, she streamlines systems so teams can launch campaigns faster and with greater accuracy. My expertise includes data governance, attribution modeling, and compliance (ADA, GDPR, CPRA), ensuring marketing programs are both scalable and reliable. By reducing martech costs and optimizing workflows, she shifts businesses from reactive to proactive, enabling smarter decisions and measurable results.
MarTech
Abi brings deep expertise in marketing technology, specializing in CRM and automation platforms that power revenue growth. She has implemented and administered HubSpot at multiple organizations, consolidating systems, migrating data, and creating user-friendly workflows that streamline campaigns. Her experience includes integrating HubSpot with Salesforce and other tools to improve data integrity, reporting accuracy, and lead flow across marketing and sales. Abi also conducts martech audits to reduce costs, eliminate redundancies, and ensure teams are maximizing the value of their tech stack. From lifecycle automation to advanced attribution tracking, she leverages martech to help organizations operate more efficiently and make smarter, data-driven decisions.