Market With Your Audience in Mind
Whether you need to launch a high-performing campaign, clean up and optimize your CRM, or build a lifecycle marketing strategy that converts, I bring a mix of technical expertise, creative execution, and revenue-focused thinking.
Simplify
Engage
Grow
GrowthOps Marketing
Abi Johnson
Abi is a digital marketing and operations consultant with 5+ years of experience helping B2B SaaS, fintech, and growth-focused organizations scale through smarter marketing and streamlined operations. With deep expertise in HubSpot administration, lifecycle automation, SEO, and multi-channel campaigns, she partners with businesses to optimize their digital footprint, elevate performance, and drive measurable revenue growth.
Abi specializes in building the infrastructure that powers marketing success—whether that’s migrating and consolidating CRMs, creating QA processes to prevent campaign misfires, or auditing martech stacks to cut costs and improve efficiency. She has led full-funnel campaign execution across email, paid media, SEO, and social, while ensuring attribution accuracy, compliance, and brand alignment at every step.
Having consulted with startups, established companies, and nonprofits alike, Abi brings a practical, data-driven approach that balances strategy with hands-on execution. She thrives at the intersection of marketing and operations—empowering teams with the systems, insights, and processes they need to grow faster and more confidently.
Years of experience at your disposal
Digital Marketing
Abi has extensive experience leading full-funnel digital marketing strategies across paid media, SEO, email, and social channels. She has planned and executed demand generation campaigns that increased qualified pipeline while improving cost efficiency. With expertise in HubSpot, Salesforce, and marketing automation tools, she builds lifecycle journeys that nurture leads and drive conversions. Abi also manages content strategy, website optimization, and analytics to ensure marketing efforts are data-driven and measurable. She excels at collaborating with sales and product teams to align messaging, streamline campaigns, and accelerate revenue growth.
Operations
Abi specializes in building efficient marketing operations that align technology, data, and processes to drive growth. From CRM and automation platform migrations to campaign QA and lifecycle management, she streamlines systems so teams can launch campaigns faster and with greater accuracy. My expertise includes data governance, attribution modeling, and compliance (ADA, GDPR, CPRA), ensuring marketing programs are both scalable and reliable. By reducing martech costs and optimizing workflows, she shifts businesses from reactive to proactive, enabling smarter decisions and measurable results.
MarTech
Abi brings deep expertise in marketing technology, specializing in CRM and automation platforms that power revenue growth. She has implemented and administered HubSpot at multiple organizations, consolidating systems, migrating data, and creating user-friendly workflows that streamline campaigns. Her experience includes integrating HubSpot with Salesforce and other tools to improve data integrity, reporting accuracy, and lead flow across marketing and sales. Abi also conducts martech audits to reduce costs, eliminate redundancies, and ensure teams are maximizing the value of their tech stack. From lifecycle automation to advanced attribution tracking, she leverages martech to help organizations operate more efficiently and make smarter, data-driven decisions.