From pipeline to profit — without the guesswork
Growth shouldn't feel chaotic. I specialize in turning fragmented sales and marketing into efficient, data-driven engines that drive measurable growth. Whether it's aligning channels, optimizing lifecycle strategies, sales enablement, campaigns or managing tech stacks, I enable leadership teams to make confident, data backed decisions. I'm a fractional revenue operations and marketing leader ready to elevate your business.
Iterations over perfection
A data backed approach that aligns your product and team to market demand.
Strategy
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Data driven foundations: Skip the guesswork by using analytics and competitor research to fuel every decision.
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Custom growth roadmaps: No cookie-cutter templates; we build a unique plan aligned with your specific business goals.
- Omnichannel integration: Ensure your brand message is cohesive across every touchpoint.
- Performance tracking: Defining clear KPIs from day one.
Partnership
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Transparent communication: Regular reporting and direct lines of communication to me.
- Long-term alignment: I don't just act as a vendor. I am an extension of your internal team.
- Proactive problem solving: I identify market shifts and opportunities before they become challenges.
- Shared incentives: My success is measured by your growth which ensures our interest is always aligned.
Process
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Discovery & audit: I dive deep into your current assets to find quick wins and long-term gaps.
- Agile execution: Rapid deployment of campaigns with the flexibility to pivot and iterate based on real-time data.
- Continuous optimization: A "never finished" mindset. Constantly testing and refining to maximize conversion rates.
- Scalable systems: Building infrastructures that grow alongside your increasing lead volume.
Your embedded revenue partner
Collaboration is at the core of how I work. I create a unified environment where marketing, sales, product, operations, and engineering teams align around shared goals and clear communication. I align teams to move faster, eliminate silos, and deliver consistent customer experience. Whether it’s integrating lifecycle automation with CRM workflows, syncing campaign data with sales pipelines, or coordinating product launches, I focus on building systems and relationships that make cross-functional collaboration seamless and scalable.
I specialize in building the infrastructure that powers sales and marketing success. I lead full funnel campaign execution across email, paid media, SEO, TV, direct mail, affiliate and social. I ensure attribution accuracy, compliance and brand alignment at every step.
Having worked with startups, established companies, and nonprofits alike, I bring a practical, data-driven approach that balances strategy with hands-on execution. I thrive at the intersection of sales, marketing and operations. I empower teams with the systems, insights, and processes they need to grow faster and more confidently.
Years of experience at your disposal
Digital Marketing
Abi has extensive experience leading full-funnel digital marketing strategies across paid media, SEO, email, and social channels. She has planned and executed demand generation campaigns that increased qualified pipeline while improving cost efficiency. With expertise in HubSpot, Salesforce, and marketing automation tools, she builds lifecycle journeys that nurture leads and drive conversions. Abi also manages content strategy, website optimization, and analytics to ensure marketing efforts are data-driven and measurable. She excels at collaborating with sales and product teams to align messaging, streamline campaigns, and accelerate revenue growth.
Operations
Abi specializes in building efficient marketing operations that align technology, data, and processes to drive growth. From CRM and automation platform migrations to campaign QA and lifecycle management, she streamlines systems so teams can launch campaigns faster and with greater accuracy. My expertise includes data governance, attribution modeling, and compliance (ADA, GDPR, CPRA), ensuring marketing programs are both scalable and reliable. By reducing martech costs and optimizing workflows, she shifts businesses from reactive to proactive, enabling smarter decisions and measurable results.
MarTech
Abi brings deep expertise in marketing technology, specializing in CRM and automation platforms that power revenue growth. She has implemented and administered HubSpot at multiple organizations, consolidating systems, migrating data, and creating user-friendly workflows that streamline campaigns. Her experience includes integrating HubSpot with Salesforce and other tools to improve data integrity, reporting accuracy, and lead flow across marketing and sales. Abi also conducts martech audits to reduce costs, eliminate redundancies, and ensure teams are maximizing the value of their tech stack. From lifecycle automation to advanced attribution tracking, she leverages martech to help organizations operate more efficiently and make smarter, data-driven decisions.